case study 05 / 05 - proptech

Rhea - real estate matter management

Adapting Hence's matter-management pattern to real estate - leases, disputes, and transactions - proving the approach could generalize beyond legal tech into a second vertical.

Client
Rhea - a major real estate management & investment firm
Role
Product Designer
Result
30+ enrolled users at launch
01 - the challenge

Same fragmentation problem, a different matter type.

Rhea needed essentially the same problem solved as Fortuna - fragmented legal matter tracking - but adapted to real estate-specific matter types: leases, property disputes, and transactions.

02 - approach & screens

Proving the pattern could generalize.

I adapted the emerging Hence matter-management pattern library to Rhea's matter types and stakeholder roles, then led live customer demos directly with their team.

This helped validate that the matter-management approach could generalize across industries, not just legal tech - a proof point worth having on hand for interviews. The engagement converted test users into long-term paying clients.

03 - impact

A second vertical, validated.

Scroll